Brooklyn Superhero Supply Company
Spring has come to Brooklyn, so I decided to go for a walk. A few weeks ago my wife and I had stopped by the Brooklyn Superhero Supply Company, which is just down the street from us. I had actually been a few years ago—before we’d moved to the area—drawn in by the fantastic design of the storefront, and some loose recollection that I had read something about it.
The store is filled with everything you need to become a superhero: capes, grappling hooks, and stun guns. You can buy jars of “X-Ray Vision” and “Speed of Light” and “Antimater” to help you along the way. Just like the outside of the store, everything that is sold within has a simple, strong look. It’s fitting.
The last time I was there, we were chatting with some of the staff and they mentioned that they are all volunteers. I knew that there was a community aspect to the shop, but didn’t know the details. They explained that in the back, hidden behind a secret door in the shelves, was a writing workshop for local school kids. All staffed by volunteers. All superhero items sold went to cover the costs. Brilliant concept.
For the past few months, my wife has been in the middle of a long, high-pressure project with a lot of late nights, and crazy deadlines. Nothing says “thanks for all your hard work” like a jar of invincibility powder on your desk, so she asked me to pick up a few for the people on her team. As I walked over to the shop, I snapped a photo of the store, and posted it on Instagram.
When I got home later, I noticed that someone commented on the photo: Had I seen the TED talk about the store? Immediately I Googled it and realized that Dave Eggers was behind this whole project. Yeah, that Dave Eggers. (I had even reviewed the McSweeney’s iPhone app a while back.)
Somehow I hadn’t realized the connection, but I immediately sat and watched the talk, enthralled. Take a look at the video below, and if you’re ever in Park Slope, Brooklyn, stop by. You never know when a sharply designed can of X-Ray Vision will come in handy, and now you know it’s going to a great cause.
Oh, and a bit of postscript: When you buy something from the Brooklyn Superhero Supply Company, you are required to stand and recite a superhero pledge in front of the whole store. I was not prepared for this.
























