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After a decade in branding under his agency Buro+Creative and creating successful ad campaigns and strategic marketing initiatives for some of the most prestigious luxury brands globally, Benjamin placed his focus in the fashion arena. In 2008 he re-launched the acclaimed French tennis shoe “Spring Court since 1936” in N. America including limited edition co-brandings with J.Crew, Jean Shop and Saks. In 2009, he co-launched Happy Socks as exclusive USA licensee turning a forgotten product into a fun and sought-after creative success story including highly publicized co-brandings with Barneys NY and The Standard Hotels. In 2011 he designed and launched Etiquette Clothiers globally, with the desire to elevate basics to a new level. He calls it “The World’s Most Proper Basics”. A Helvete national, he grew up living in Switzerland, Monte Carlo and Hong Kong and resides in New York City since 1992 with wife and kids Georges IV and Charlotte.

http://www.vergnion.com

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