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Brandon Day

N. Hoolywood X Generic Surplus

30 January 2012, 22.45 | Posted in Uncategorized | No comments »

Our Japanese made collaboration with N. Hoolywood just came out this week. A simple shoe available in clean white or hand painted red or blue hand made in Japan. Available at Vendor Tokyo.

Click here to check it out.

Steven Harrington X Generic Surplus

13 January 2012, 18.49 | Posted in Uncategorized | No comments »

January is becoming the month of Steven Harrington here at Generic Surplus with the release of his desert boot next week. There will be a lot of stuff coming out but I wanted to let everyone know about the launch party at El Chavo in Los Feliz on the 24th. If you’re in LA please stop by for some tacos, drinks and amazing music. More to come.

You can also see the Monster Children insert here.

Generic Sample Sale

30 November 2011, 21.05 | Posted in Uncategorized | No comments »

We are having a Generic Sample Sale this weekend in our Los Feliz office (above Little Dom’s)

Franki Chan for Generic Surplus

22 November 2011, 16.37 | Posted in Uncategorized | No comments »
Franki Chan for Generic Surplus Ledger Mid video.
Dubbed one of the leaders of the US indie DJ movement, Franki Chan has played alongside the likes of Justice, Spank Rock and MSTRKRFT as well as founding influential lifestyle brand and record label IHEARTCOMIX in 2003. Favoring shoes that complete any outfit, the Ledger Mid is the perfect footwear for Franki, who wears it here during our Hillhurst campaign shoot at Dominicks in West Hollywood.

Hillhurst Video Teaser

11 November 2011, 16.52 | Posted in Uncategorized | No comments »

With the launch of our new Generic Surplus “Hillhurst” collection we are releasing a series of video interviews with a few local LA musicians.  Here’s a link to the video teaser.

The Soft Moon East Coast

28 September 2011, 04.59 | Posted in Uncategorized | No comments »

So our good friends The Soft Moon had to switch up their East Coast shows since Mogwai had to cancel their NY dates. The new shows are up on their Facebook page. Show links below. Also watch for new EP dropping in a month.

OCT 1stOCT 2nd / OCT 5th

Shanghai Contemporary Art Fair

08 September 2011, 02.11 | Posted in Uncategorized | No comments »

Carla and I just arrived in Shanghai to attend The Shanghai Contemporary Art Fair. This year it was directed by our dear friend from Milan Massimo Torrigiani. For lack of a better definition I think it’s kind of an Asian version of Art Basel. It starts today so I will post a report of the weeks events in a few days.

Prince Language at Face SF

25 August 2011, 02.32 | Posted in Uncategorized | No comments »

We are very happy to sponsor Face in SF especially this Friday with our dear friend Prince Language playing. If you’re in SF don’t miss this one.

FACE • Friday August 26th • PRINCE LANGUAGE (Editions Disco/ DFA/ NYC) •

It’s been over a year and a half since we’ve had our old bro Josh aka PRINCE LANGUAGE play FACE, and this Friday we’re super stoked to have him back! There’s tons of info below, on what he’s been up to, a playlist for the NYtimes, and a summertime mix you can download that he recently did for Opening Ceremony.

With the help of 7×7 mag, we have DonQ Rum specials all night long. $3 DonQ cocktails before 11pm and only $5 after.

Hope to see you all Friday night for this special night of FACE!


The Generic Man for Comme des Garçons SHIRT Video

02 August 2011, 20.48 | Posted in Uncategorized | No comments »

Here’s a video to celebrate our Fall 11 collaboration between Generic Man and Comme des Garçons SHIRT. Video brief :

The Generic Man for Comme des Garçons SHIRT Fall 2011 Video

Inspired by the groundbreaking Nouvelle Vague movies of Jean-Luc Godard, most prominently a café scene in his 1967 classic “Two or Three Things I know About Her”, The Generic Man presents this fall’s collaboration with Comme des Garçons SHIRT. A Generic Man classic, the Wingman has been given a revamp by Rei Kawakubo’s iconic brand, resulting in a style that stays true to The Generic Man’s effortless take on luxury while adding the avant garde twist that has made Comme des Garçons SHIRT a favorite among fashion insiders.

Steven Alan Sample Sale LA

09 June 2011, 00.59 | Posted in Uncategorized | No comments »

It’s that time of the year for the gang from Steven Alan to arrive in LA and throw thier sample sale at Siren Studios in Hollywood.