The Generic Man X Bettina

Just released this week, is our first collaboration with a store, Bettina in Athens, Greece.
Bettina was opened over 50 years ago and was one of the first true independent luxury boutiques in the world. They were the first to bring brands like Lanvin, Andre Courreges, Vivienne Westwood, Missoni, Jil Sander, Romeo Gigli, Anna Molinari and Chloe to their part of the world. Today, Grandson of the founders, Meletis Koropoulis, curates the young designers for the store. Bettina has supported The Generic Man since day one in Europe and we are very happy to have them be our first collaboration with a retailer.
The TGM X Bettina collab is our Savant made of dark blue canvas with dark blue patent leather details on the tongue, front/back and foot bed. You can check them out on the Bettina blog.

They are limited to 17 pairs so if you’re in Athens you might want to snatch a pair up.