The Generic Man at Dover Street Market

The Generic Man has finally found its way to London. Over the past 2 years we have made many attempts to get something going in the UK but in the end have always fallen short. It’s a bit sad because London has such a big influence on us in so many ways and was the city Kevin jetted from Milan during the designing of the very first collection to run around the city with Greg Chapman and find inspiration. Many influences from that trip are still found in the Generic collections. Also, we receive tons of e-mails from people in the UK asking when and where they can find The Generic Man and we always have to tell them to go to Paris or Milan. Thankfully those days have past. You can now find The Generic Man at Dover Street Market. Which is great because it’s our favorite store in London. So all you London blokes head on down to check some TGM at DSM.

Note: Kevin will be in London doing a two night DJ gig on Sept 11th and 12th more info to come.