The Baxter Box
Did you know we spend nearly 5 billion dollars on men’s grooming products annually? There were over a 1000 new men’s grooming products introduced during the 1999-2003 period. Lets face it, all these aging baby boomers are waking up to gray or thinning hair and wrinkles that they are unwilling to accept without a fight. Surprisingly, I read somewhere that men spend 51 minutes each day grooming themselves while women spend 55 minutes.
With all the men’s grooming product companies trying to grab our attention you would think a few would rise to the top. Luckily for us, one such company has, Baxter of California. These well groomed, dapper gents are really making waves in the industry and we could all learn something from them. Not only do they offer an extensive, all inclusive product range but their products are made with natural ingredients and smell terrific + they are manufactured in the USA. Likewise, their packaging design and identity are both classy with understated graphics with a certain nod to yesteryear when men wore top hats and top coats.
We are in the middle of a little collaboration with Baxter and Michael, the Sales Director, was nice enough to send us a gift box bursting with goods >>>>>>>
Be clean and neat fellas and look your best – no excuses! Baxter has your back.
All this grooming talk got me wondering what the total amount spent on men’s grooming products would have been in 1982? A fraction compared to today. I went back through the old memory and tried to recall some of the contents that surrounded our bathtub and vanity in the early 80’s. Mind you, our father shared this bathroom with my brother and I.
Body On Tap Shampoo. Beer enriched and had a smell that could never be duplicated.
Jovan Musk. When the wind was just right I could smell my father, who coached our soccer and baseball teams, from the sideline. Still sold at Target and still splashed on by dear old Dad.
English Leather or Old Spice Soap-on-a-Rope. If these couldn’t get all the dirt and grime off from running all over the neighborhood then nothing could.
