Industrial Past Revisted
It’s really no surprise that there is more and more antique industrial salvage proliferating boot sales and auctions these days. Scores of clothing stores and restaurants have taken up the aesthetic. Early on you could outfit your entire store with these pieces for 10 cents on the dollar, now these old relics are commanding big bucks. Supply and demand can be a bitch if you are just jumping on this band wagon.
I have always gravitated towards these old pieces and like to be surrounded by them in our design studio. They remind us of times past when sweat and tears seemed to be intertwined into their very fabric, when integrity and passion had not yet been replaced with units per hour. You can almost hear the salesman back then saying, “This here work table will hold 10 oxen, I guarantee it!” It’s true and that’s another reason why we have old industrial furniture and machinery scattered around the Billykirk studio and in our personal lives – They are built to last and simply get better with more use. No modern table top can beat an 80 year old butcher block top that has seen action.
With the ground swell of people paying closer attention to an items providence, how they’re constructed, and appreciating an item that has a history there are a growing number of on-line antique industrial salvage businesses popping up. Thankfully they exist for many of us who just don’t have the patience or wherewithal to wait and find certain pieces, and have some money to work with.
I have been a fan of Modern 50 and Factory 20 web-sites for a while now and recently had a chance to interview Dino Paxos and Eric Ginter, the two men behind these two relevant and unique web businesses.
What are your backgrounds?
Dino – My artistic background started out in Baltimore City drawing tanks, making tiny ship models, and building fly jails out of wine bottle corks with my Dad. Much later, I was able to gain admission to a local county commuter college and I took some classes on and off for 8 years or so. But more significantly, a good high school friend of mine got me a job that turned out to be a 12 year career as a digital illustrator and iconographer at a D.C. internet start-up company. The creative types I met in that industry were incredible. I had never experienced anything like it. My college career was not really that “mentally” stimulating, granted enough to get my foot in the door, but the setting was just too distracting and mainly I was there to avoid working terrible jobs. But the commercial artist gig really started to change how I viewed myself, work, etc. All the people I worked with over the years made me feel very talented and creative, they really gave me the confidence to continue a life in art and design.
How did you get started in this industrial salvage business?
Dino – A close co-worker of mine, Eric Ginter, turned me on to mid-century furnishings, general procurement and reselling ideas. We’d go shopping here and there, dumpster diving, etc. He always found the good stuff, even if it was right under my nose. It was a little frustrating at first, but I was hooked. It felt like freedom, like money could be made out of thin air. It took me back to High School when I used to hit the North Point Flea Market on the weekends with my girlfriend, but that was just for fun, this felt like it had a future. I was getting frustrating with my painting, and I couldn’t figure out how to sell them. Not to mention, I was really attached to the paintings and that made it harder. But this mid-century stuff was flying off the shelves. So I started to really apply myself to it, and hunting Mid-Century Modern junk online, in thrift stores, sleeping in my van in front of estate sales and then charging into someone’s home in the early a.m. with lines of people right behind me. And we started the Modern50 website in ‘03. But after a year or so we just did not see any sustainability in our current business plan. The procurement process was really taking the fun out of everything; the estate sales were grueling, the investment required to get the good stuff was steep, and the competition relentless. When you are a picker, you want to find things, you have to find things, when you don’t it is mentally exhausting and very disappointing. And not to mention, if you are fulltime, you arn’t eating. So something had to change, I had artist friends calling me a “Merchant!” Things were looking bleak, my art studio was full of modern junk and half finished projects. We had to widen our scope, trust our instincts, learn to reinvent the procurement process, get creative, exercise a different eye. Try to gear things more to our artistic sides. Stop doing the things we hated and replace them with other new things. For instance, I always really enjoyed the product photography part so I let myself play there more. I started buying certain smaller things just to photograph them. I started frankensteining Eames chairs. For example, for the Fourth of July 2005 Website Sale Front page Image, I took a blue Eames side shell fiberglass chair, a red vinyl cover and placed it on a black Nelson swag chair base. It was awesome, totally wrong, but beautiful. It was a great photo, totally wrong, different, and alluring. The once insignificant parts of the process was where I would often find myself enjoying the most. Like, styling Craigslist ads with overtly sexual content; a fireman’s outfit, a fluffy pink feather boa, a buoy and a bat. I don’t even know what we were selling there…ahhh, costumes for the ‘06 Halloween. Anyway, it was ludicrous, and it was fun. By Spring ‘08 the situation was right and we decided to make a fulltime go out of it. Re-tooled the Modern50 site and Eric started the Factory20 website. And slowly people started to notice, it was great, some of our quietest gut instincts were leading the way, and clients from NYC and the West Coast were really starting to pick up on the new direction.
What it is about industrial antiques that you think appeals to so many of us?
Eric – Time, it is precious, beautiful and invisible. When I see intense wear on the surface of a piece of furniture or an object, it sends my mind wandering off into some imaginary past. It’s captured. You can be a child again, or go back to a time before you existed and wax your mustache in the general store. This feeling can be deeper and more inspiring than the form itself. You might not be able to sit in it, or eat off it, or even use it but I think everyone wants some of that feeling in their living spaces. Describe your clientele? Our clientele is very creative and successful. These people recognize our vision and can make it applicable to the real world. They like to challenge the constructs of their respected industries, be it, interior design, photography, retail design or their spouses’ idea of what goes in the living room. They are looking for inspiration, and energy. How often are you searching for items and where do you find it? I do much more research than hunting really. I hit the books everyday for an hour or two, right now I am working through a towering column of National Geographic Magazines from around 1900 to 1947, and a huge early century newspaper collection from LA, especially digging the old LA Home magazine inserts. All of this spawns Google searches and internet research, etc. Not only is it an organic and unintentional learning process but it helps keep your procurement totally unpredictable. We have spent the last two years amassing thousands of square footage of industrial vintage furniture, hardware, and salvage, so right now it is nice to be in the shop shooting this stuff and working on projects.
You are a supply and demand sort of business and therefore have prices that many people may scoff at. Besides simply selling to people with deep pockets how do you attract the Ikea customers of the world?
Eric - I think we are carving out a little niche that suits our creative whims for now. We really enjoy the eclectic clientele that our websites attract. A lot of what we do is born out of a very esoteric place, far off the American main street. So I’d venture, it’s a place most nesting shoppers aren’t even interested in visiting.
Who does the set design and photography for the items on your sites? In most cases, I find the styling of each of these installations as appealing as the item itself.
Dino – Eric and I both do the photograph and the styling of the products we sell. We are a two man show. We both enjoy the variety of tasks, especially compared to the very specialized corporate design jobs out there. Our business straddles a lot of disciplines, we are trying to create an ever-evolving nonlinear consumer lifestyles collection. It is infinite and undefined. The creative and marketing really start to make sense and intertwine. I was really never able to see the big picture in the corporations I was creating graphics and icons for, even in the tiny startups.
The author Kurt Reighley has a terrific book that is in bookstores now entitled, “The United States of Americana.” In his book there is a section on architectural salvage and in it he describes an ecological angle, amongst other reasons, for the interest in old industrial items. He says, “according to some estimates as much as 20% of the solid material dumped in America’s landfills comes from building salvage, much of it wood that could be recycled.” Relating to that, do you feel a certain amount of satisfaction for keeping these items out of the dump? Are the recycling aspects of your business something you dwell upon?
Dino – Well this question reminds me of a funny line I heard, I think it was a pro skateboarder or something he said, “I don’t go out to eat at a 5-star restaurant to take a shit.” I think once you start to realize the value of a dollar and the value of living the way you want to live, granted that came to me quite late in life, you start to find a use for all of your waste. I think it comes natural to artists especially, to make the next run or series more authentic or unpredictable, it’s about always evolving. This kind of wasting nothing really lent itself to creating a wonderful workshop. It opens up so many more creative options and magical combinations during the creation process. For instance, I’ll save the big tar chunks off of the back of salvaged slate paneling to make dye, or the dirt on the shop floor (sawdust, slate dust, paper, hair, soot, tape etc.) for texturing and dirtying. I have jars of all kinds of weird things like wood wedges from old mirrors, chair glides, rusty nails, turn of the century bolts, collars/cogs, name plates, drawer pulls, metal numbers, corks, etc., etc. I think it comes quite naturally if you allow it and of course have the space, the faith, and the patience to use all this trash. As a result, our workshop is always bordering on total chaos, but we have learned that this is really necessary for originality, but also totally challenging, overwhelming, and frustrating. We always joke that our scrap wood pile is the third member of our business, at times it has been over 6 feet tall, and very, very jagged. Everything you do does not have to have an immediate intention. The coolest is to save it long enough to find out what its new purpose will be.
My brother, Kirk, pulled 4 very nice Paul McCobb dining chairs out of Goodwill a couple of years ago for $10 each. Can you describe any interesting steals or special finds you have come across?
Eric – Early on I used to hunt for things around D.C. But competition and constant disappointment really unscrewed my procurement tactics. Sleeping in the van in front of Estate Sales, Watching dealers cheat their way into the sales early was just not my thing. It was too rough and not very creative. I really had to rethink everything if I was gonna stay in this business. And so I slowly gravitated westward
to the country for my junk.
Best Field finds:
-Donald Deskey Art Deco Mahogany Desk $40 in 2004 at a Church Rummage Sale.
-George Nelson Gate fold Desk and Credenza Black Micarta and Mahongany $80 in 2004 at a Church Rummage Sale
-Sergio Rodrigues Livingroom Set in Carmel Leather (Settee and 2 Easy Chairs) in a Auto body Shop waiting room, still there-will not sell it, now one of the chairs is just in a pile on the floor, and the guy still will not sell it or throw it out.
-Pile of 6 Knoll Stainless Steel and Bronze Table Frames $200 at a country warehouse in PA.
-Pair of John Follis Architectural Pottery Tire Planters $37 at a city thrift store in DC.
-50 pieces of Gustavsberg Stig Lindberg Bersa Ceramic dinnerware $100 at an estate sale in Maryland.
-Hans Hansen Rosewood and Silver Jewelry Box $6 at an estate sale in Maryland.
-HA Jakobsen G70 floor lamp $5 at an estate sale in Maryland.
Best Online finds on eBay and Craigslist:
-Paul Landacre California Hills and Other Engraving book for $500 in 2003.
-Jim Houser hand paint skate deck for $400 in 2003.
-George Nelson Pair of ‘Half Nelson’ chrome lamps for $400 in 2008.
-Arne Jacobsen Pair of Oxford Chairs for $265 in 2008.
-1977 Red Honda CVCC $500 in 2008
-50 Hot Pinks Eames Fiberglass Chairs, $5000 in 05.
-1996 Subaru Outback $500 in 2007.
-M*A*S*H* Vietnam Era 30 foot military telescoping encampment lights, two set in boxes the size of caskets for $150 in 2008.
Is there anything in your collection that you simply cannot part with? If so, what it is it?
Dino – My paintings, mainly, and some trinkets from my Father. Getting a painting out of me is like an episode of American Pickers when they can’t get the farmer to sell anything. It’s funny; at times I am that paralyzed, irrational hoarder, that can’t let go. This business unforeseeably teaches you a lot about spirituality, especially attachment and unattachment. To pick the next great thing you really have to love it and sell it, it’s one action. Perhaps spiritual lessons just come with age but I have gotten a lot of lessons from this business. I really liked the Basquiat Cafe Table that was really a very proud creation of mine. The magic workshop in action; from total chaos and the things that you’ve tripped over for months to the most childlike of results. I never even took it home to live with it, and now it’s somewhere in NYC. When you create a piece of furniture, selling it is the last piece of the puzzle. Even with painting; I say I paint solely for myself; however, I desperately want people to like it. Even if the art is a deliberate depiction of my hatred of those unbeknownst future viewers, I live and die under their opinions, and buying is today’s the ultimate sign of desire.
I know you’re based in Virginia and have a showroom there. Do you have plans to open any more stores/showrooms?
Dino - No plans for expansion. Just dreaming of buying a factory or farm to live and work. Expanding into farming or other means of revenue in-lined with the area we decide to settle into would be great. Keep things new, keep learning, I try not to narrow my possibilities when it comes to making a living. It took me a long time to realize and develop the confidence to choose how I earn a living and now I can’t get enough. I like working with my hands and I really like the people that I work around and meet, never a dull moment, and totally unpredictable. I could not have gotten further from the old corporate world. I never was going to learn to like myself in that construct. I like being tired at the end of the day. I like putting my back into it, while I can.
Certainly shows like “American Pickers” help keep the fires burning but what do you see happening in your future down the road?
Eric – Would love to continue doing what we are doing for a long time. It would be nice to buy a barn and some land, get out of the city/suburbs. Have some room in the yard for several rusty cars, a few 33 gallon drums of filtering veggie oil for the wagon, play around with some mammoth architectural projects, and learn how to build a house.
Thanks again for the interview gentlemen.
They make frequent stops to Brooklyn to deliver their finds (9/27 next shipment) so be sure to join their Twitter pages: Modern 50 & Factory 20 to stay informed.
Below is just a small collection of the great industrial ‘furniture’ finds these expert pickers have come across. Be sure to check out their “Oddities” and “Fashion” sections.
Toledo Drafting Chair
Clothiers Long Work/Display Table
Metal/wood Industrial Tall Chests
Amish Pine Workbench
Industrial Lab Desk
German Industrial Display Unit
Artist Desktop Drawers
Belgian Townhall Seats
Vintage French Smokehouse Cabinet
Steel and Brass Atelier Cabinet








































































