This place has been rant free for months now. It’s time to rectify that.
I’ve attempted to write about this before but it descends too far into vitriol. So to stop this, I’ll look at the times where a black Vogue is needed. (I’m talking about Vogue Black, which is part of Italian Vogue’s website)
1. Hair and makeup articles
I ignore all hair articles in magazines for obvious reasons, so these articles in Italian vogue are genuinely useful.
2. Fashion weeks
I suppose if, say, there was a fashion week in South Africa, it’d nice to feature this in Vogue Black.
3. Errr, that’s it.
The rest of it can easily fit into the main Vogue. Especially in a website, where space is essentially limitless. I don’t see being black as a niche and, more importantly, I think ‘black style’ is the most meaningless term since ‘honest fabrics’.
Anyone who’s had the displeasure of meeting me in person will know that it doesn’t take much to get me to go on a rant about the term black style. Aside from being ridiculous, I’ve always found it incredibly limiting.
I don’t see how style gets chopped up into separate races, when it should really be judged on subcultures. How does me wearing the same sort of brands everyone else wears (I’m wearing a sunspel shirt and some chinos, since you asked) become black style instead of just style? Does black style mean only other black people can take influence from it? Or does it mean I’ve dripped the outfit in my magic black swagger juice?
What annoys me about the term is that it leans towards the whole ‘black people just have it’ theory that’s a little degrading/annoying. No race ‘just has’ style, we grow, develop and get better at it like everyone else. And while this theory is used for good when we’re assumed to be cool, it’s not so great when people are using it to denigrate us in other areas. Ever notice how white athletes are called things like ‘hard working’ and ‘deceptively quick’ while black ones are usually referred to as ‘naturally athletic’. I know sports is a whole different kettle of fish when it comes to race but they’re connected by the general ‘they just have it’ theory – which is why I reject the notion wholesale, as tempting as it is to use it when it suits.
Bringing this back to (Vogue) Black, my problem is that the vast majority of the features could easily just be added to the main site. Features on prominent bloggers? put it on the main site. Features on musicians as popular as Janelle Monae? put it on the main site. Street style? put it on the main site.
But my other issue is that, while I’m sure vogue would say it functions as a ‘great destination for black style’ or some other guff, it actually makes it harder to be featured in the proper vogue. Why would they feature any black person in the main vogue when they can be chucked into Vogue Black? And, as we’ve seen happen before in the world of music, this is the way ghetto are formed. I don’t have statistics but I’d take a wild guess that there’s less people clicking on vogue black’s section than there are for the main part of the site.
There’s also less chance of anyone ever wandering onto any of Vogue Black’s articles, judging from my highly unscientific test. Let’s assume you come onto the site and start scrolling. both Vogue Black and Vogue Curvy are featured at the bottom of the site, where you’re unlikely to accidentally scroll all the way down to. Elsewhere there’s no mention of any articles on Vogue Black, so unless you click the button, you’d never know it existed.
Honestly, this is a selfish rant. If I ever get featured/write for Vogue, I don’t want it to be off in some ’strictly for my black people’ section that no one reads. I want everyone to see it. If I’m influential (that’s a whole different argument that I don’t have the time/inclination to get into) then surely I should be influential to everyone, not just other black people? We all live in the same world, take inspiration from the same places, look at the same fashion shows and wear, for the most part, similar clothing. To quote the great philosopher Ginuwine, tell me what’s so different?
The end result of Vogue Black is that it’s even harder to get into Italian Vogue than it was three years ago. It all smacks of someone pissing on me and telling me it’s champagne.