The U.S Esquire always tries hard and proof of this can be seen in this video for their newest cover.

But, in my ever so humble opinion, the UK’s edition of Esquire beats it hands down. the UK edition had the perfect redesign a couple of years ago now and instead of trying gimmickry, it’s simply found a great formula and stuck to it. The writers are great and the fashion section manages to straddle the line between fashion-forward and wearability extremely well.

Most adbusting is either dull, overly earnest or muddled with vague meanings. This adbust below is straight to the point and clear in its target.

I’ve taken my time, but I’m finally on Twitter. Go there for my micro-updates, random thoughts and stuff that just isn’t long enough for a blog post.

This was supposed to be a grandiose entrance, but as my PC decided to crash today, I’m typing this on a blackberry.As anyone with fat fingers (I.e me) will tell you, typing long messages on this thing is hell on earth.

While there are some established names round here, I’m not one of them. So I’d like to thank Jeff and Dave for giving me a column here.I’ll be updating this with regular looks at new magazines, design and of course, clothes. I’ll also be randomly inserting Mobb Deep album titles into posts. No prizes for guessing which one in this post, although you’re free to take a guess.