Thesaurus Opticus
I really love that each new season gives companies the chance to put out a new catalog, or at the very least a look-book (as they say) of sorts. For the past two seasons we have put together these really nice looking portrayals of the shoots that brought them to life. The first one was in Norway and the photography was fittingly bleak and gray. But, at the same time so vast and awe inspiring as to make me want to go there and ride my bicycle.
From the onset it is apparent that there is something different happening here by the way of a female figure gracing the opening pages of the book. A new venture for the line, as this is the first foray into Women’s clothing. Photographer Ben Ingham does a good job of teasing us (mystically, she only appears once at the beginning, and again hidden in the final pages) into what we will surely see more of as the line grows.
This season the entire line was shot in Siricusa, Italy. And while no one actually set fire to anything the engraving on the cover piece does the job of not only invoking a keen sense of art direction, but does its job of bringing the viewer back to it again and again. On the inside: “Cover Illustration: Title page of the Thesaurus Opticus, a Latin edition of the Book of Optics, by the 10th-century Arabic scholar Alhazen. The image depicts Achimedes setting fire to advancing Roman ships using a ‘parabolic mirror’, during the siege of Siracusa, 214-212 BC.” An essay aptly titled “The Vanity of Conquest” appears within the pages.
Everything about this little publication has been taken into account. Ben’s photography is stunning, Designer Ultan Coyle does an amazing job with the layout and design as well. Check out his website and note some of the interesting things that he does in his spare time. 19 Tide Drawings should get you going. The collaboration of these two, photographer and designer, has been happening for some time now, and it never disappoints.
Even the paper stock has a nice heavy feel to it. Not heavy enough to prevent the pages from blowing about as I tried to photograph them. Yet, at 17 pages it still has the slight feeling of a book, or a possibly a packet of documents. But, one of the things that goes unnoticed upon first glance, but that actually drew a smile to my unwavering lips was the thin pink thread used to hold it all together.
To view the entire Spring-Summer line go to Rapha.cc





















