Honestly, I’m not really a fan of “Street Wear” or “Skate Wear” or whatever you want to call it. I do however shop at Supreme pretty much every season. I’m not going for the five-panel hats or the tee shirts. I go there for khakis, shorts and outerwear. It seems a big Supreme design influence is classic American goods and workwear. So to me, Supreme is a classic American brand, I just have to filter out the music, the sales people and 95% of the collection.
This morning I came across a blog post about the many languages of the Supreme logo, which I thought was pretty cool and worth a re-post.
From Ariel Stark-Benz:
“The identity of New York Skate brand Supreme was adapted from Barbara Kruger, a conceptual artist known for messages white Futura type on red blocks over black and white photos.
Today, equally recognizable amongst a niche group comprised of skateboarders, musicians, and stylists, Supreme fills those shoes (no pun intended). Though already an international symbol- here is Supreme in every language from arabic (note the play of traditional script compared to a gestural Arabic using Futura) to Yiddish.”







