In Color
California footwear brand SeaVees recently collaborated with Pantone on a collection of colorful canvas sneakers. The people from Pantone were gracious enough to let SeaVees founders Steven Tiller and Derek Galkin into the company archives to curate a group of colors that “epitomizes the cool, casual style of California in 1963.” This collection is especially interesting because, Pantone has never granted anyone outside of the company keys to the vault. The full collection can be seen here.
This also got me thinking about Panton’s branding initiatives as of late. From the GAP pop up shop, to their adventures in Japan. It seems the company is on a 3M style mission of “we don’t make things, we make things better.”
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