I have a friend, an Italian friend who went to live in Los Angeles some years ago. He is a filmmaker and his name is Federico Vitetta. He mainly works with Lakai and Girl Skateboards, the companies founded and run by Rick Howard, Mike Carroll, Megan Baltimore and Spike Jonze.

Well, two days ago Federico sent me an email to show me his recent work, a video entirely made by him and Johannes Gamble for Lakai and Girl Films. The video is about the new Mike Carroll shoe, the number 5, which has been made to celebrate Lakai leaving Podium Distribution and becoming 100% Girl Skateboards co.

I shall say that this is really a great piece of advertising and probably one of the best I’ve seen so far in the skateboarding genre. As Federico told me yesterday on Skype: “I celebrate the transition my way, with a new ad that contains all the elements of Girl Film (Girl Skateboards Visual Production co)”.

I wish Federico a great success!

Watch the video below:

Details:

Carroll 5 “Out of Control” – Lakai
Directed by: Federico Vitetta / Johannes Gamble

Client / Advertising Agency: Lakai Limited Footwear, Los Angeles, USA
Client Brand Manager: Kelly Bird

Production Company: Girl Films, Los Angeles, USA
Executive Producers: Rick Howard, Mike Carroll, Megan Baltimore, Spike Jonze
Head of Production: Aaron Meza
Associate Producer: Martino Properzi
Director of Photography: Pasquale Baudaffi
Camera Operators: Sam Newman, Pasquale Baudaffi, Ben Fordham
Editor: Johannes Gamble, Federico Vitetta
Lead VFX Artist: Johannes Gamble

Original music piece written by Zoobof & Vic-20
Sound Designer: Alberto Bof
Song: “Electro Magnetic Rampage”
Mixer: Alberto Bof
Producers: Zoobof & Vic-20

Talent:
Mike Carroll
Guy Mariano
Daniel Espinoza
Vincent Alvarez
Jesus Fernandez
Brandon Biebel
Nick Jensen
Sylvain Tognelli
Sebo Walker

So, Phil came to Milan recently and we had alot of fun together. During his visit he filmed an interview with me for a feature on his new space in Berlin called MADE (see some pics below). It’s purpose is to promote creativity by offering a space where selected artists or brands can invent and expose any kind of project. Long story short: my interview has been published and also Hypebeast picked it up! Here’s the video. And below are also a video and a picture I made of the lighting system at MADE space.