Aza Raskin’s Keynote for the John Seely Brown Symposium at University of Michigan.

“Your past actions are the best predictor of your future decisions. Your past—or the memory of your past—has always been immutable. What if it wasn’t? What if marketers could meddle with your memories directly, instead of trying to insert their products into your daily flow?”

Link: Your Memories Will Be Rewritten

For those who haven’t seen them, here is a complete list of Werner Herzog reading children’s classics. Well, the videos say it isn’t actually Werner Herzog, but that in itself is part of Werner Herzog’s schtick, is it not? Regardless, these videos are funny.

The Post and Review has run a nice slideshow story on the Lucky Ju Ju Pinball Gallery in Alameda California. There are some fun screen printed graphics on the older machines – very nostalgic.

From Adrian Shaughnessy and Tony Brook comes Unit Editions, a south London publishing company producing books on design and visual culture.

Multi award winning Tony Brook is known for work produced through his design studio Spin. Much of the work has been exhibited globally and documented in many publications including Graphic Design for the 21st Century. Tony is president of the UK chapter of AGI.

Adrian Shaughnessy has authored many titles including How to be a Graphic Designer Without Losing Your Soul and Graphic Design: A User’s Manual. He is also host of the internet radio show Graphic Design on the Radio.

I talked with Adrian Shaughnessy to get up to speed with what’s in store at Unit Editions.

Theo Rosendorf: What topics does Unit Editions deal in?

Adrian Shaughnessy: Our ambition is to produce books on a wide variety of topics relating to graphic design and visual culture. I can’t see us producing books on how to use software packages, but I’d hate to rule out any topic that was of interest to designers.

Amongst other things, we have an ambition to publish books on historical subjects. There is a disconnect when it comes to design history. If you talk to mainstream publishers – even those with extensive back catalogues of design books – they will tell you that historical subjects don’t sell. We’re not convinced. I think the failure of historical titles has got more to do with the way publishers put these books together: they are often badly designed and written purely for an academic audience. Dull, in a word.

Poor sales can’t be because there isn’t any interest in the history of graphic design. Look at the internet – it’s stuffed with examples of historical material. One of the ways we’ve driven people to the Unit Editions website is through a Flickr site that Tony has been building up. He is a collector and has an archive of fantastic journals, magazines, books and posters by Swiss, Dutch, German, and American designers. From time to time he dips into this trove and plucks out a few unseen gems and posts them on Flikr. The effect is astonishing. Within minutes people are responding – and many of these hardcore design fans find their way onto the Unit site.

Besides historical subjects, we want to look at the contemporary scene, too. We’ve got an important book lined up for next year that we’ll be announcing soon. The subject matter is contemporary, but we want to show that what is cool and vibrant now often has links with what was cool and vibrant in the past – so the book will encompass the contemporary and the historical.

We’re also committed to publishing books by designers and writers we admire. We want other voices and other opinions to enter the Unit bloodstream. But whatever we do, our books will always be characterised by superb design and production. Each of our books will be an embodiment of the ethos that underpins Unit – namely that design is our paramount, first and number one concern.

Read the full Q&A at Type Desk: Unit Editions Makes Books for Designers